AI doesn’t replace expertise, it magnifies it. But hand it a generic prompt, and you’ll get generic output. Expertise matters. For SMBs and corporate teams under budget pressure, that difference is everything. Here’s how to use AI as an accelerator without letting it broadcast your blind spots.

When an artist came to me with a brilliant idea but no clear path to pitch it, she felt stuck. What she needed wasn’t just cleaner copy, it was strategic support. In this behind-the-scenes look, I break down how we transformed her draft into a publisher-ready proposal.

Sanitized content doesn’t connect.
Most brands are using AI to create content without ever listening to their customers. The result? A flood of generic, emotionally flat content that no one relates to. If you want content that resonates, you need to start with the voice of the customer, and Reddit might be the most underused goldmine out there. This post shows you how to mine emotional insights from real user threads and turn them into content that feels personal, human, and real.

You’ve mastered creative briefs—now use those exact skills to prompt AI.
The structures and thought exercises you already use to brief human collaborators translate perfectly to AI. You don’t need to pivot your whole process—just adapt it. This post shows how seasoned creatives can step into AI not as novices, but as experts.