About Foxfire & Co.

From Global Brands to Solo Consultant

A woman with short dark hair, wearing glasses and a black and white striped shirt, holding a black pen to her chin, with an orange background, this is Tracy Coon, marketing communications consultant and digital marketing coach

Why work with me?

  • I offer senior-level expertise on project, retainer, or ad-hoc basis

  • I know how to position your brand in competitive markets

  • I can help you shape and execute your vision

  • I’ve worked with Fortune 500s, B2C, B2B, B2G, founders, and small businesses: I can speak your language

  • I deliver value tailored to your needs, designed to improve your ROI

Foxfire and Co. is my brainchild.

And with over 20 years of experience, I’ve done it all. Creative Services. Marketing communications. In-store merchandising. Social Media Strategy. Digital. Demand Generation.

I’ve worked inside big names like Philips and American Standard. I’ve helped brands stand out in categories where differentiation is tough. I can help your brand connect, convert, and grow.

Human-Powered. AI-Efficient.

When you work with me you’ll get hands-on human expertise with outcomes accelerated with the smart use of AI tools. I create my own AI frameworks to handle time-consuming, repetitive work so I can spend more time delivering strategic value to you.

Beyond the Desk

Away from my desk you’ll find me camping, sea kayaking, or making prints in my art studio. I’ve got a soft spot for senior pets—currently sharing space with a black cat who thinks she runs my meetings. I volunteer with Lasagna Love as a lasagna chef and serve on the board of Somerville Arts, a local nonprofit in New Jersey.

Let’s Connect

Have questions? Curious if we’re a good fit?
Reach out for a complimentary intro, no pressure.

Follow me on LinkedIn