About Foxfire & Co.
From Global Brands to Boutique
I’m a real person with a messy desk and a cat.
And I’m looking forward to working with you.
Why work with a marketing content strategist like me?
I know how to position your brand in competitive markets.
I’m a creative strategist with digital range who can help you shape and execute your vision
I’ve worked with Fortune 500s, founders, and small businesses: I can speak your language
I deliver value tailored to your needs, not generic prompt-and-paste content
I offer free consults, no pressure, just good conversation. Let’s connect.
Foxfire and Co. is my brainchild. I’m a marketing communications consultant, seasoned copywriter, and creative strategist with a deep love for language and storytelling. I’ve spent over 20 years writing content that sounds good and works hard, whether it’s building brand love, driving demand, or boosting search visibility.
I’ve worked inside big names like Philips Lighting and American Standard so I know what it’s like to push content through global systems and cut through the noise in crowded markets. I’ve helped brands stand out in categories where differentiation is tough. If I can make toilets feel premium or get people excited about smart lighting they didn’t know they needed, I can help your brand connect, convert, and grow.
Strategic Writing, Built for Today’s Brands
I bring the versatility of a digital generalist and the creative edge of an artist. I’ve written across industries like CPG, home tech, lighting, lifestyle, industrial, and more. Whether you're B2B or B2C, it’s about the same three things:
Hook. Connection. Close.
Need messaging that reflects your vision? SEO copywriting that works for humans and algorithms? Fractional content strategy without the agency bloat? That’s where I come in.
I Believe in Originality, and I Use AI, Too
Yes, I use AI tools. No, I don’t rely on them. Think of my AI stack as a team of assistants who research, fact-check, and scale. But when it comes to strategy, voice, and creative decisions, that’s all me.
Here’s the difference between what I do and a $50 AI content farm:
They prompt and paste. I think, shape, and write.
They fill space. I build strategy.
They follow. I lead.
I bring insights into what your audience cares about, how to position your brand, and how to win visibility in search and relevance with people.
I may cost more than a prompt-and-paste provider. But what you get is the real value of content marketing: messaging that connects, strategy that drives growth, and writing that actually works.
Beyond the Desk
When I’m not deep in strategy or copy, you’ll find me camping, sea kayaking, or making prints in my art studio. I’ve got a soft spot for senior pets (currently sharing space with a black cat who thinks she runs my meetings). I volunteer with Lasagna Love as a lasagna chef and serve on the board of Somerville Arts, a local nonprofit in New Jersey.
Let’s Connect
Have questions? Curious if this is the right fit?
Reach out for a complimentary 30-minute consult. No pressure, just a conversation. If I’m not the one for your project, I’ll still be glad we met.