Tired of Marketing that doesn’t work?

It could be your messaging.

Social ads that don’t convert. Emails that don’t click. These are symptoms of disconnected messaging.

Our Brand Blueprint is the cure. Each blueprint delivers target personas and messaging rooted in what matters most to your customers.

Get pricing & next steps

Brand & Positioning Blueprint

Define your audience. Clarify your message.

Who It’s For:

  • Founders and teams struggling to define their message or ideal customer

  • Businesses rebranding or scaling content marketing

  • Marketers who need sharper positioning to improve ROI

A torn piece of graph paper with the message 'Campaigns not working?' written at the top, a central icon of a person with four speech bubbles showing a star, a speech bubble with three dots, a heart, and a play button, and the phrase 'Update Messaging' circled in orange at the bottom.

Each Brand Blueprint Includes:

  • Inverviews or workshops to uncover your brand story and customer insights

  • Audience personas that reveal who to target and what they care about

  • Messaging pillars to unify your content across platforms

  • A toolkit with persona frameworks, messaging architecture and actionable next steps

A graphic with the title 'Audience Research' and an illustration of a large group of black human figures on an orange background.
Cover image with orange background displaying the text 'Personas Framework' and a black icon of three human figures beneath a target with an arrow.
Graphic showing the words "Messaging Toolkit" over an orange background with a black icon of a web page and pencil.

Proven Results

103% more likely to
beat revenue goals

Companies where sales and marketing align are 103% more likely to beat their revenue goals (Hubspot)

96% of marketers say
personalization boosts sales

96% of marketers say personalization driven by persona insights increases repeat purchases, and 94% say it boosts sales (HubSpot)

20% faster overall growth

Brands that keep messaging consistent see up to 20% faster overall growth and 33% higher revenue (Marq)

How it Works

  • Discuss: We align on your goals, challenges, and audiences

  • Define: Research and voice-of-the-customer data turns insights into a clear strategy

  • Deliver: Within 2 weeks, you receive your Brand Blueprint & Toolkit, ready to implement

Open notebook with three steps written: 1. Discuss, 2. Define, 3. Deliver, and a diagram of a person at the center connected to six other people labeled as target persons. A cup of black coffee and a silver pen are next to the notebook, on a black background.
A cheerful woman with short, platinum blonde hair, wearing a sleeveless black top, colorful jewelry, and holding paintbrushes against a blue background.

What Our Clients Say

“ Tracy understands my audience, who I am trying to reach and how to “speak” to them. She has great ideas and made it creative, fun and professional.”
— Tara Collins, Founder, Art at Work

Start your brand blueprint

Get Pricing & Next Steps

Or contact us via email to get started

A woman with short dark hair, glasses, and a striped shirt holds a pen to her chin, appearing to be in thought with an orange dotted background, this is Tracy Coon, marketing communications consultant and digital marketing coach

Hi, I’m Tracy, founder of Foxfire & Co. Before launching Foxfire & Co., I drove growth for global brands. Now I apply that experience to help founders, SMBs, and enterprise teams that want sharper strategy and measurable results.