Marketing that ranks, connects & converts

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Lagging KPIs and Poor Returns? Let’s Fix That.

Social media ads that don’t convert. Landing pages that bounce. Campaigns that don’t connect. These are marketing challenges we can solve together.

Here’s How I can help your business

Icon representing innovation and creativity, featuring a lightbulb, a gear, a pencil, and a rolled-up blueprint on a green background, illustrating Foxfire and Co's Brand positioning package that delivers positioning framework and scalable messaging.

Reach the right customers with an audience framework and messaging.

Brand Blueprint

Icon of a paper with lines and a megaphone emitting sound waves, all in orange on a green dotted background to illustrate Foxfire and Co's marketing communications and digital marketing package for content marketing strategy and editorial calendar.

Grow traffic with a content strategy and a keyword-focused editorial calendar.

Content Strategy

Orange icon of hands holding a globe with the word 'SEO' inside, on a green background with small orange circles to illustrate Foxfire and Co's SEO, AIO and marketing funnel audit to improve ranking for small and medium sized businesses.

Audit your site to identify improvements: content, SEO, and sales path.

Site Audit

Orange icon of a phone and a megaphone over a green background to illustrate Foxfire and Co's marketing copy and marketing campaign package to improve campaign KPIs and deliver high-performing product launches, rebrands, and promos.

Campaign communications and strategy.

Campaign Plan

An illustration of an orange office chair with armrests, a high back, wheels, and a green dotted background to illustrate Foxfire and Co's fractional Marketing Communications Director and fractional CMO services to help short staffed marketing team

Leadership and hands-on support to fit your business and budget.

Fractional

Before launching Foxfire & Co., I helped drive growth for global brands. Now I apply that experience to founders, SMBs, and enterprise teams that want sharper strategy and measurable results.

Testimonials

“Tracy’s wealth of knowledge brings a holistic approach to omni commerce brand building. She has extensive experience creating and managing complex multichannel marketing campaigns, as well as strategic partnership development. Tracy is a true marketing strategist.”

Kara Babb, Founder, HighTide Commerce

Tracy drafted a query letter for an art salon game I developed. She helped layout the proposal with the publishers requirements, created a branding tagline, product positioning, created supporting images and gathered testimonials. Her attention to detail and understanding of the market made my proposal much better than I could have imagined.   

Stacey AS Pritchard, Artist & Educator

A woman with short blonde hair and glasses smiling. She is wearing an art apron with patches and a pin that says 'THING' on it, standing in a well-lit room with art supplies and shelves in the background, this is Stacey AS Pritchard, artist.
A smiling woman with shoulder-length blonde hair, wearing earrings and a black shirt, posed in front of a colorful background with orange and blue shapes, this is a headshot of High Tide Commerce founder and ex-Amazon Kara Babb

“Tracy offers a wealth of knowledge and experience related to demand gen and activation. Leading with integrity and a collaborative disposition, Tracy pushes for better outcomes through her efforts. My time working with her allowed me to witness her sharp acumen, especially when it came to driving e-commerce demand. Would absolutely recommend Tracy as a results-driven expert and trustworthy contributor.”

Scott Ketchum, Signify (formerly Philips Lighting) E-Commerce Leader

A man with red hair and a beard looking directly at the camera with a blurred indoor background, this is Scott Ketchum from Signify's e-commerce team supporting Amazon
A woman with short dark hair, glasses, and a striped shirt holds a pen to her chin, appearing to be in thought with an orange dotted background, this is Tracy Coon, marketing communications consultant and digital marketing coach

Meet Tracy Coon

Hi, I’m Tracy, founder of Foxfire & Co.

I’m here to help your business perform better. More traffic. Stronger engagement. Higher conversions.

With the creativity of an artist and the focus of an analyst, I turn your marketing challenges around with a strategic plan. And if you need part-time support to get it done, I've got you covered.

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