Marketing that ranks, connects, and converts

A red compass rose symbol on a dark green background to illustrate Foxfire and Co's MarCom strategies for small and medium sized businesses, including brand positioning, messaging, and marketing campaigns.

MarCom

A focused story delivers better ROI. I build MarCom strategies that include positioning, messaging, and campaigns.

A graphic icon featuring an orange gear with a speed meter inside and an upward-pointing arrow crossing through the gear, symbolizing growth or performance improvement to illustrate Foxfire and Co's SEO and AIO services from metadata to JSON-LD data.

SEO & AIO

Show up when your customers search. I improve ranking with keyword, content, and technical SEO strategy.

Orange fountain pen nib icon on a green dotted background to represent Foxfire and Co's copywriting services for small businesses, medium sized businesses, solo entrepreneurs who need copywriting to support marketing communications and branding.

Copywriting

Attract your audience at every stage of their journey. I write copy that hooks, engages, and converts.

An illustration of an orange office chair with armrests, a high back, wheels, and a green dotted background to illustrate Foxfire and Co's fractional Marketing Communications Director and fractional CMO services to help short staffed marketing teams.

Fractional Support

Short staffed? Let me help you keep projects moving during high-volume surges or unexpected vacancies.

Testimonials

“Tracy’s wealth of knowledge brings a holistic approach to omni commerce brand building. She has extensive experience creating and managing complex multichannel marketing campaigns, as well as strategic partnership development. Tracy is a true marketing strategist, adept at cross-functional team management and leading full funnel campaigns. Tracy’s creative prowess lends itself well to her area of expertise, as she can flex between the science and the art of digital marketing”

Kara Babb, Founder, HighTide Commerce

A smiling woman with shoulder-length blonde hair, wearing earrings and a black shirt, posed in front of a colorful background with orange and blue shapes, this is a headshot of High Tide Commerce founder and ex-Amazon Kara Babb

Tracy has been key in drafting a query letter for publication of an art salon game I developed. She lent her marketing and branding knowledge to help me layout the proposal in line with the publishers requirements, created a branding tagline, positioned it within the publishers existing line up and assisted in creating supporting images and gathering testimonials to validate the campaign. Her attention to detail and understanding of the market made my proposal much better than I could have imagined.   

Stacey AS Pritchard, Artist & Educator

A woman with short blonde hair and glasses smiling. She is wearing an art apron with patches and a pin that says 'THING' on it, standing in a well-lit room with art supplies and shelves in the background, this is Stacey AS Pritchard, artist.

“I had the pleasure of working with Tracy, a talented and driven creative and digital guru. She combines strong digital expertise with a sharp creative eye, consistently producing work that’s both engaging and effective. Tracy is a thoughtful collaborator, quick to offer smart solutions and always focused on delivering results. Her professionalism, creativity, and strategic thinking make her a standout in any team.”

Gerry Messina, Product Marketing Executive

Man in glasses and business attire speaking into a microphone on stage with a presentation screen in the background, this is Gerry Messina, ex-American Standard and professional coach

“Tracy offers a wealth of knowledge and experience related to demand gen and partnership development and activation. Leading with integrity, passion, and a collaborative disposition, Tracy pushes for better outcomes through her efforts. My time working with Tracy allowed me opportunity to witness her growth and sharpened acumen, especially when it came to driving e-commerce demand. Would absolutely recommend Tracy as a strong team player, results-driven expert, and trustworthy contributor.”

Scott Ketchum, Signify (formerly Philips Lighting) E-Commerce Leader

A man with red hair and a beard looking directly at the camera with a blurred indoor background, this is Scott Ketchum from Signify's e-commerce team supporting Amazon

Lagging KPIs and Poor Returns on Your Marketing Investment?

Let’s Fix That.

Social media ads that don’t convert. Landing pages that bounce. Brand messaging that doesn’t connect.

Let’s talk. Your challenge is a creative problem we can solve.

A woman with short dark hair, glasses, and a striped shirt holds a pen to her chin, appearing to be in thought with an orange dotted background, this is Tracy Coon, marketing communications consultant and digital marketing coach

Meet Tracy Coon

Hi, I’m Tracy, founder of Foxfire & Co.

I’m here to help your business perform better. More traffic. Bigger baskets. Stronger engagement. Higher conversions.

I’ve been around the marketing block 20+ years and have the skills to support your goals. Digital, SEO, Social Media, MarCom, Demand Gen.

With the creativity of an artist and the focus of an analyst, I can turn your marketing challenges around with a strategic plan. And if you need the extra hands to get it done, I've got you covered.

Book a consultation. Get a quote. Let’s do this.