How Strategic Messaging Transformed an Artist’s Pitch Into a Publisher-Ready Proposal

When an artist came to me with a brilliant idea but no clear path to pitch it, she felt overwhelmed and stuck. What she needed wasn’t just cleaner copy, it was strategic support: voice-of-customer research, market positioning, and a business-savvy pitch. In this behind-the-scenes look, I break down how we transformed her initial draft into a compelling, publisher-ready proposal that left her feeling confident and focused.